Email Marketing: The Most Important Suppliers for Newsletter Tools

Anyone who sends large quantities of e-mails, for example as a newsletter, is dependent either on a professional tool or an online provider. We introduce you to the most important German and international providers.

Email marketing enables companies to have direct contact with their customers and is one of the most important pillars of online marketing. The right software is essential for successful email marketing. The market is big and the choice is therefore not always easy. We have therefore put together a selection of promising tool providers for you

Email Marketing: Providers to Get Started Right Away

Quite a few providers have to first obtain an offer or apply for a test access. Other tools can be used directly and their features can be tested immediately. To make it easier for those who make quick decisions to get started, we have summarized the providers accordingly:

Sendin blue

Sendinblue * offers you an email editor with which you can create and personalize mailings using drag-and-drop. The tool also provides you with real-time reports that show you data on the opening and click rate, among other things. A target group cluster analysis also helps you to compare different recipient groups with each other in order to find out which type of mailing performs best for which target group.

This provider offers an easy way to conclude an order processing contract in accordance with the legal provisions of the GDPR, and thus facilitates legally secure application. Data from customers in the DACH region is also stored on German servers.

Sendinblue * offers three different price models: Free, Lite and Premium, which offer a different scope of services. With the free version, 300 e-mails can be sent per day and unlimited contacts can be saved. The prices of the Lite and Premium version are graded depending on the number of emails and start at 19 or 49 euros per month.


Cleverreach * , like almost all representatives of this list, offers features such as registration forms for the website, recipient management, reports and analyzes of recipients, automatic mails via autoresponder, design and spam tests as well as A / B split tests. You can also create campaigns and dynamic RSS campaigns, which can also be analyzed using reports.

The service has a tidy and user-friendly interface that should make it easier to get started. Cleverreach also has an integrated double opt-in procedure and unsubscribe links and can therefore easily be used in accordance with GDPR.

Cleverreach * offers a free test account with which 1,000 emails can be sent to 250 recipients per month. The functionality of the test account is limited. If you want to use more storage space for images, A / B testing, design templates and other features, you can switch to a monthly tariff. These are graded according to the number of recipients. It starts with 250 addressees for nine euros a month. The largest package for 900 euros a month includes 100,000 recipients.

Clever Elements

Clever Elements * can have a considerable number of references. For example, Amnesty International, Betahaus, Siemens, Dräger, IBM and Adecco use the service, which offers a range of features similar to Cleverreach.

With Clever Elements you are also on the safe side when it comes to GDPR, because with the tool provider you have the option, among other things, of concluding an agreement on order processing in accordance with GDPR directly in your account.

Clever Elements can be tested for 30 days free of charge and then offers either a monthly or a credit tariff. With the monthly model, the recipient is billed accordingly – the mails per month are unlimited. For example, 100 recipients cost five euros per month, up to 500 cost 15 euros and 100,000 recipients add up to 870 euros per month.

Mail flat rate

Mailflatrate offers you all the important functions for your newsletter marketing. You can choose from an extensive database of design templates, connect the tool with WordPress, Magento, Shopware and other programs using an API and create surveys, for example on customer satisfaction. In addition, you work GDPR-compliant with Mailflatrate; the server location is in Germany.

You can test Mailflatrate for 30 days free of charge. After that, the tool costs between 20 and 87 euros per month, depending on the range of functions.


The provider Rapidmail *  offers you a simple drag-and-drop editor and more than 250 design templates for designing your mailings. In the dashboard you will find a lot of data to evaluate your email marketing afterwards. There is also a Google Analytics integration for an even more in-depth analysis.

In addition to a simple form for order processing, Rapidmail offers you a wide range of assistance with which you can make your email marketing GDPR-compliant.

Also Rapid mail you offers the choice between a fixed monthly fee or a charge per mailing. With the latter, for example, you pay 16 euros for a mailing with up to 2,000 recipients. Alternatively, you can opt for a monthly cancelable flat rate. It costs nine euros a month for up to 500 recipients, 12.80 euros for up to 1,000 recipients and 16.60 euros for up to 1,500 recipients. If you need more contingent, Rapidmail will create an individual offer for you.

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