Month: May 2020

Business

This is how CEO video communication works

Video messages are now part of the standard communicative repertoire of many executives. But what do you have to pay attention to so that the appearance in front of the camera succeeds? In the daily morning briefing, at the digital press conference or in internal communication: CEO video messages are an integral part of corporate communication […]

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Promotional campaigns on Twitter: Free online courses available

With its marketing academy, Twitter wants to show advertisers how to use the platform properly. Now Twitter also offers on-demand courses for in between. Twitter has added an e-learning area to its marketing academy. The Twitter Flight School now includes live training as well as on-demand videos, as announced by Twitter. The videos convey how advertising campaigns work best on […]

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Email Marketing: The Most Important Suppliers for Newsletter Tools

Anyone who sends large quantities of e-mails, for example as a newsletter, is dependent either on a professional tool or an online provider. We introduce you to the most important German and international providers. Email marketing enables companies to have direct contact with their customers and is one of the most important pillars of online marketing. The right […]

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Backlinks: This is how it works with link building – says Johannes Müller from Google

Anyone who wants to claim pole position in Google’s search results will find it difficult to avoid link building. In a Q&A, Johannes Müller from Google gives website operators and SEOs specific tips for backlinks. Link Earning – The freestyle of backlink building As the first tip in the Q&A of SEO Südwest , Johannes Müller mentions link earning – the free choice in […]

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Amazon Marketing: 11 Practical Tips for Retailers and Brands

Promote and sell your own products on Amazon ? Performance and content marketing are essential for retailers and brands on the e-commerce platform. This German company shows you what to look out for! Purchasing is enthusiastic about the new product – expectations of performance and sales figures are high. What then follows, however, is an unpleasant realization: even if the product […]

Business

Google introduces an additional label for My Business

Google introduces a paid label for My Business. Entries with such an award should perform better in the future. As part of the “ Google Guarantee” qualification process, Google is introducing an additional label for My Business entries. The fee-based award should lead to better performance of the entries of companies in the local search results, as reported by SEO Südwest . The […]

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Why marketing shouldn’t take place in an ivory tower

The formula for strong customer relationships is simple: first listen, then respond to the needs of the other person. Carl Zeiss Meditec AG shows how this communication can be successfully digitally mapped and customer relationships can be strengthened online. Specializing in the manufacture of medical lasers, surgical microscopes and instruments for eye examinations, Carl Zeiss Meditec […]

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